Implementing good SEO practices drives organic traffic to your website. The better your SEO, the higher your site will rank on the search engine results page (SERPs). And obviously, more people will find your blog, product, service the closer you get to the top of page one.
Let’s start with quick SEO techniques on-page and off-page.
Part 1: On-Page SEO Techniques
1. Keywords Research
There is nothing new under the sun like the fact that your keywords research should be relevant to customers. Search engines use them to discern the topics that you are covering.
Use a keyword research tool to familiarize yourself with the topics that seem the most important for your target audience. You can enhance your content after identifying the topics to show relevance to the search engine and the user scanning the results on the SERPs.
Take note of using your keyword in the title, the meta description, H1-H2 headings, and at times throughout the content, provided it is natural. Also, you should include semantically similar keywords. For example, “mobile app” and “an application for your device.”
Keep focusing on adding value and being helpful and natural while creating content around topics that you know interest your potential readers.
2. Mobile-friendly website
Every business person wants to boost their sales and conversions—mobile-friendly websites that just what they do. It allows users to stay in touch with your brand across devices, and they create long-term loyalty and customer retention.
Since desktops are becoming less used, mobile-friendly websites are the new wave of connectivity that you must be part of. They are always accessible, and you can log on from a variety of different devices and phones.
A mobile-friendly website is the best way to accomplish the sense of trust-building that you want to have with your targeted audience. It proves you are flexible and adaptive in order to exceed your customer expectations.
Part 2: Off-Page SEO Techniques
1. Local Optimization
An SEO statistic emphasizes the relevance of local search marketing for Google search, highlighting that 46% of all searches will have to do with location. Optimizing your local SEO is essential because it brings you more website traffic, leads, and conversions.
Moreover, it is a focused strategy that helps you compete more effectively against more prominent national brands that have unlimited resources to spend. Thus, local SEO prioritizes appearing on SERPs in a specific location, marketing your brand, products, and services to local leads and customers.
Get your act together and create a Google My Business account. In this way, you will rank higher on Google Maps and gain visibility in Google Search local results.
2. Social Media Posting
There are plenty of benefits of social media marketing, but you need to invest time, effort, and a couple of dollars. Building a following on social media might take months. However, once it catches momentum, your social media marketing can pull off the biggest score.
Most engaging social media content is articles, videos, and images. This type of content is relevant and can boost your visibility among potential customers. Needless to say, a content strategy has to be carefully thought out and executed. In order to increase your brand awareness, define what you want to get out of social media.
Let’s run an eye over some social media advantages:
- Brand recognition;
- Increases sales;
- Measuring success with Analytics;
- Increases brand loyalty & authority;
- Remark your audience.
Your business can grow by using social media marketing. That’s right!
3. Track metrics with Google Analytics
Foremost you have to track your website’s activity with Google Analytics. You can track more than 200 metrics. However, most marketers want to track the most important Google Analytics metrics. Let’s take a look at some of them:
- Sessions: Average session duration reflects the average amount of time a user spends on the website in a single session. This metric is an excellent high-level proxy for user engagement.
- Users: Measures unique visitors to your website.
- Average time on page: Examines how much time users spend on a page. So it reflects their engagement.
- Bounce rate: Evaluates the percentage of sessions that leave your website taking any additional action.
- Entrances: Rates the entrance points (i.e., your homepage, pricing page, etc.) users visit your website through.
- Exit rate: Estimates the rate at which visitors leave your website from specific pages.
4. Link Building
Link building has always gone hand in hand with SEO, and if they are high-quality links, they raise the ranking factor. The whole link-building process boils down to building hyperlinks from other websites back to your own.
You can use many types of link-building techniques, such as editorial link, resource link, acquired link, reciprocal link, etc. Because links are third-party indicators of your domain’s authoritative strength, they give you credibility.
A quick tip: it’s better to get five links from 5 different authoritative domains rather than five from just one. So you should consider the number of domains you’re linking back from. It’s impossible to rank your site if you have no links in it, despite the greatness of your web pages.
Track your progress and improve your current success by developing a well thought SEO strategy, analyzing some specific aspects of your website to increase traffic.
Even if SEO it’s not something you do once, because it’s something that’s never finished, the opportunities are endless. It’s the quickest route to improve your rankings and increase your brand awareness among your customers.