4 Reasons to Start Corporate Blogging
Did you need a reason to start corporate blogging? We can give you plenty of reasons for that. Lets start slowly. We are going to present you 4 reasons to start corporate blogging.
Blogs can be very successful marketing tools. They’re an excellent way to communicate with staff investors, industry members, journalists and prospective customers. Blogging also helps to foster a community around a brand and provides an opportunity to garner immediate feedback on developments. Let’s move on to why you should use blogging as a marketing tactic, there is plenty to be gained from the process:
1. A corporate blog creates an online identity. It helps drive traffic to your website.
Raise your hand if you want more website visitors. Yeah, me too. There’s no better way to pull in traffic than trite things that are worth sharing, so if you’re knowledgeable about the products you’re selling, try blogging about them. This serves several other purposes, as well. A good blog can be fantastic for building your brand identity and helping to increase engagement with your store.
It also serves as a source for product recommendations, helps readers figure out what item would be best for their needs, and establish you as someone who really knows what you’re selling.
2. Create a voice for your company with corporate blogging.
A blog creates a place to talk about new products or services, comment on timely news topics or market trends. It’s also the place to let your brand’s personality shine and show people what you’re all about. It can take a lot of time for a blog to gain momentum – don’t get discouraged if your audience is small initially, and stick to your content strategy.
3. Promote engagement with your audience.
Keep track of your wins and losses over time, in order to better understand how you can best treat each individual visitor of your website. But transparency and honesty are crucial in marketing. Positive claims are more believable if the blogger is able to express negative views as well. For example, Robert Scoble, in his popular blog www.scobleizer.com, admitted that the Firefox browser was better than Microsoft’s Internet Explorer. Robert Scoble was an employee of Microsoft at the time. This honesty gave him a credible voice, and so his positive views on Microsoft are respected by the community.
4. Build a community with a corporate blog.
Blogs are powerful because of their reach, their archives (information is seldom deleted and is thus available long after it has been posted) and the trust that consumers place in them. For a marketer, they present opportunities to learn how others perceive your brand and to engage with the audience. Some brands get this right; some get it wrong.
In conclusion, remember: the effort you put in yesterday can turn into hundreds of thousands of views and leads in the future. If you want to promote your business, attract customers and stand out in the marketplace, you need to start a corporate blog. Do you need help? Contact us right now!
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