Can you imagine that nowadays there are over 2.307 billion social media users all over the world who are active on social media channels? An impressive number of users. Pinterest is one of the recent social media channels that experienced increasing growth in last years. This is why business managers should seriously consider Pinterest in their social media budget when they choose to promote their products.
According to DMR stats, Pinterest has today over 176 million users, and over 2 billion monthly searches. Of which 85% are female. Just in the USA over 42% of the women and 13% of the men use Pinterest! According to e-marketer, Pinterest will have near 30% from the total of US social media networks ’till 2019.
1. Spread more visual content than any other kind of content!
Pinterest is a social media network where visuals are posted in a very organized manner according to different interests that users are searching for through simple keywords. The way they are visualized is very user friendly and also very attractive, in terms of design. For instance, if you sell chocolate products, the visual content will always be more appealing and grab more attention compared to text. According to the GMR Stats, 80% of the millennial users don’t just search for content on Pinterest, they also tend to buy. A powerful reason to use Pinterest for showing off the best qualities of the product.
2. Reusable content: what is great about Pinterest is the way it organizes content.
Imagine that your post is always going to be actual and available for those who are interest in it. Comparing to Twitter, Facebook, Google+ or LinkedIn, where your content is spread chronological, Pinterest shows your content in ”Boards”.
Each time a person visits your profile they will see all the content you posted. Perfectly organized according to certain domains of interest. So, if you posted an interesting pin leading to your blog or your site, your profile visitors will be able to visit and revisit it over and over again. In other words, the return on your investment in a post will be amazingly optimize.
3. A great instrument for selling: since the beginnings of print.
Marketers speculated the impact of the visual content on impulsive buying behavior. The same principles are applicable Today in the online marketing. Pinterest is a great instrument for creating interactive, attractive and user-friendly ”Catalogs”. A study made by Shopify shows that the average order on Pinterest values $80. This amount is higher than any other sites, including Google, Amazon, and Facebook according to the same source. An explanation of this fact is given by the content type percentage. Where more text is use, the decision of shopping is more rational and less emotional, a fact that may lead to procrastination, giving up, or searching more similar products.
4. Ads that look like ads: the dream of every marketer is to sell without being invasive.
On Pinterest, promoted pins barely look as promoted ones. Ads are non-invasive and they are targeting audiences that are already interest in similar products, making selling a natural act and a piece of cake for any marketer. Another great advantage of Pinterest Ads is the relevant organic spread resulted after each campaign.
5. A great majority of female:
It is known that even if the are paid less, women spend more than men. And even if they are not the main financial contributor to the household income, women take, most of the time, the main decisions regarding large consumer products, being accountable for a monthly family budget. Knowing this, approximately 85% of Pinterest users are women accordingly GMR Stats, and women have $7 trillion in buying power according to Forbes, it is easy to conclude that the audiences you want to sell large consume products are already there waiting for appealing, high quality, and competitive products.
What are you waiting for? Start using Pinterest Today for your business. Also, if you have any questions regarding our advice do not hesitate to leave us a comment or a message!