Bounce rate represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site. It can also be defined as a customer dissatisfaction but that is not the case when you have a blog or a one page website. So what is the normal percentage of bounce rate? What actions increase bounce rate? And the most important how can you reduce the bounce rate and increase your website conversions?
The bounce rate of your website increase if the visitor:
– Clicks on the “back” button
– Closes a tab or a window
– Types a new link in this browser window
– Clicks on an external link which opens in this tab. Is not interacting or doing nothing for over 30 minutes (there is a session timeout)
What statistics say about bounce rate?
If you have a bounce rate of 50% or less you are doing excellent, your website design is on point and your SEO strategy as well. From 60% to 70% you are average and with 70-80% you have a poor performance. And if you have a 80% or more I have bad news for you: you either have a poor website design or you have the wrong SEO strategy that is lowering your sales.
How to reduce bounce rate?
Bounce rate is not always a bad thing, but you should always consider to reduce it. Have in mind that google ranking is mainly based on bounce rates. Next I will present you some tips and tricks to reduce the bounce rate.
The first problem why your visitors are leaving your website and do not engage is because of the poor design. If you have a lot of information or bad loading time the visitors will surely leave. So if you need help and some advice on how to design your website to have a high conversion rate then contact these guys.
2. Right keywords
You need to have the right keywords on your website so the visitor can find what they are looking for. So don’t put keywords that are not relevant for your website just to attract the visitors because once they enter, if they are not interest in the topic they will just leave.
3. Leave out the pop-ups
Let’s admit it, we hate pop-ups. Even the creator of pop-ups Ethan Zuckerman says he regrets creating them. The pop-ups are annoying and will make people leave your website so try to avoid them.
4. Excellent call to action
Make sure you have a unique and original call to action. It is very important for selling and should always be visible. Here are some advice on what elements a call of action should have.
5. Open links in the new tab
You should be careful on what links you put in your pages and also where these links lead the visitor. Make sure that if the visitor clicks on a link, this will open in a new tab. Because if the link opens in the existing tab this will be considered a bounce rate.
6. Make users explore
Give your visitors something to do on your page. Make sure you engage them, put a simple game or attractive link titles that makes the visitor curios. You can check out the upcoming web design trends of 2016 that engage the user mostly.
7. Live chat
Help you visitors find what they are looking for. Instead of just leaving when they don’t find answers for their questions.
8. Internal links
This can be used as a method to keep the visitors exploring your website and reduce your bounce rate.
Mainly the problem is in the design of your website, you need professionals to design it so it can sell a lot. Do not waste your time doing twice the same work and make sure you have the right design in the first place. If you are an original person and put accent on creativity, let us know.