The Psychology of Color in Web Design

The psychology of color is a crucial part of your site’s web design. If used right, colors can help put your customers in the right state of mind. One that can influence them to take action.

Color has the power to improve conversions by catching customers’ attention. Having their attention you can trigger the right emotions for sales. Colors often define the public’s perception of your brand and what you stand for.

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However, the ultimate question remains unanswered: Which color is right for my brand and web design? What color should I choose for maximum impact?

Let’s see how color psychology works

Lets divide the colors into two basic groups. Colors in the red area of the color spectrum known as warm colors (red, orange and yellow). And colors in the blue area known as cool colors (blue, purple and green).

The warm colors evoke emotions. From feelings of warmth, comfort and cosines to anger and aggression. Cool colors are as a rule described as calm and tranquil. But this can also be associated with sadness or indifference.

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Big brands create huge marketing campaigns based on the way we perceive the colors and make people buy. This is very important in creating your web design. 

  • Black: Symbol of dark or evil, popular as an indicator of power. Is is often associated with death, mourning or unhappiness. But also formality and sophistication.
  • White: Purity or innocence. Cold, bland, and sterile.
  • Red: Evokes strong emotions. It is associated with love, warmth, and comfort. Still, considered an intense and angry color that creates feelings of excitement.
  • Blue: the color most preferred by men. It gives the feelings of calmness or serenity. Described as peaceful, tranquil, secure, and orderly.
  • Green: Symbolizes nature and represents tranquility. Good luck, health, and jealousy are also associated. Symbol of fertility; has a calming effect and relieves stress.
  • Yellow: Cheery and warm, but can also create feelings of frustration and anger.
  • Purple: Royalty and wealth. Wisdom and spirituality are known to be associated with purple. Even exotic and special.
  • Brown: a natural color that evokes a sense of strength and reliability, warmth, comfort, and security.
  • Orange: Blatant and vulgar color, makes you feel excitement, enthusiasm, and warmth.
  • Pink: Associated with love, romance, youth, freshness and may have a calming effect.

Color and Conversions

62% to 90% of purchasing decision is based on colors! So, digging deeper into the psychology of color can significantly improve conversions for your website.

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Color. It’s everywhere! Impacting how we think, feel and behave.

Contrast and Brightness

Brightness also plays a vital role in the success of your website. In general, it’s believed that women prefer soft colors, while men prefer brighter colors.

Contrast is another essential color factor that impacts the website’s readability. No one enjoys struggling to read what’s written on your call for action button or any other part of the website.

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Your website’s colors can impact accessibility and usability. Go through your website from the perspective of the user and you’ll know what we’re talking about. According to the psychology of color: orange, yellow, red, and blue would typically be the best bets. Color hugely influence how we think and feel. It is important to put the power of color to use when creating or redesigning a website.

Make the Most of Color in Your Web Design

Colors create a very specific mood or impression on a website. Today’s globe is getting smaller and more diverse. Keep in mind that colors in cultures vary. What one culture considers positive can be negative in another. For instance, white means death in China while the same color is worn by brides in Christian countries. Purple is a feminine color is most countries, but, same as China, an refer to death in Brazil.

Therefore, you need to consider all aspects of your audience to zero down on a color combination that suits your prospective customers the best.

Do you need help? Contact us right now!

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