Better to stay ahead of your design game than having to catch up after a trend has settled in. How can you do that? By reading the article below.
We have scouted the internet to retrieve the most promising trends in web design for 2018 so you don’t have to.
2018 is the year of the chat bot. This is not something new, chat bots have been taking the online world by storm. It does not matter whether you are selling candy, electronics, or web development services. Your customer interactions will most likely proceed with a customer service chat bot.
What can a bot provide for your website to boost your services? It ensures you are in contact at any given time with your customers.
By integrating a chatbot on your website you are making it easier for users to interact with your website and to customize their experience. So if your company does not already have a chatbot, step up your game and “adopt” one, for this is a must.
Single page websites
A single-page website uses a single HTML page to display the entire site, the content being accessed by scrolling down the page. This is visually appealing, very easy to use on a mobile device and is extremely popular right now.
Why should you opt for a single-page instead of a multi-page? Well, we can offer you a couple of other reasons:
User engagement – the purpose of your website is to engage your users. Having large blocks of text can be boring, having seven pages on your website with just one paragraph may look paltry. The answer to both situations might just be a single-page website.
Higher conversion rate – with these single page websites, navigation usually becomes more direct, plus having all your conversion funnel in one place, on this single page, the conversion process will seem effortless, running faster.
Lower bounce rates – or else known as the percentage of visitors that come to your website and leave without viewing any other pages on your website or without checking your content. Why does this matter? Because it can affect your website’s search engine optimization. Having all the information on one page and knowing that users are more inclined to keep scrolling, rather than take an active action in clicking to another part of your website, your bounce rates will most likely lower.
When you think about images you definitely think about PNG, JPG or GIF, these being the most popular extensions.
But these might go out of use because image quality and accessibility will take center stage. Note the name SVG for this is an emerging image extension and it will be very present along with other extensions in web design in 2018.
Why might you ask? Because it does not compromise on image quality and this will be the best format for graphic elements. Also keep an eye open for Sketch, for it the ultimate tool for designing user interfaces, websites, and icons.
Push notification for websites
Because push notifications for mobile apps where such a hit, they have started using them for websites also. How to easily keep your readers, customers updated or alert when you post something new? With push notification, they are now. It can be used to retarget customers who have abandoned their cart, alert them to discounts or sales.
They are also a great way to keep them updated when you create a new piece of content or add a new product. There are many push notifications platforms you could start using, OneSignal or PushCrew are just a few examples.
They are simple, do not require any complicated action and very user-friendly. We encourage you to get with this trend!
PHP 7.x – Laravel 5.x
The most popular choice for website backend development still remains PHP. the latest update of the PHP framework has come out in July 2017, also known as Laravel 5.x and is recognized as a web development trend in 2018. One of the top reasons which make Laravel a top choice is because it has Object Oriented libraries and many other pre-installed ones, which are not found in the other PHP frameworks.
Another reason for Laravel being one of the best frameworks is that it supports MVC Architecture like Symfony, making things more clear between logic and presentation. With MVC you will have an improved performance, better documentation and it also has multiple built-in functionalities.
Therefore, if you are a developer working with PHP, then in 2018 it is very useful to become a PHP Laravel developer.
Web design trends in 2018
As with all trends, things shift and new ideas surface along, while others stand their ground. Statistics also say that website performance influences conversion, an up-to-date website, that follows the latest trends can increase conversion and keep your business growing.
So we encourage you to stay ahead of your competition by following the latest design trends in 2018. Or let us help you through it. Are you just about to create or redesign your website?
Contact us to get it done according to the latest trends in web development.
What trends have you stumbled upon or think are on the rise for the next year? We would love to hear about them. Let us know in the comments below.