website small business

Why do small businesses need a website?

Nowadays, having a website is more important for the company than having an office. According to Internet Worlds Stats, every two out of every three people have access to the Internet. Your customers are online. They spend most of their time browsing the Internet, searching for solutions to their needs. Today most of your customers will try to check you out before they decide to come to your store. This is extremely true for the food and beverage industries.

Here are 6 reasons that will convince you to get a website for your business:

Save money: there are many companies that spend tens of thousands of dollars for making and distributing brochures. These must be designed, printed and distributed periodically. A website would relieve you of such an expense; your potential customers can find out about you and your products or services online. Compared with the cost of a newspaper ad, for example,  when you consider the potential market you can reach with a website, it is a very cost-effective way to promote your business.

24/24 online: your website works 24 hours a day, 7 days a week, without the need for special supervision. Even when you aren’t at work, your website is. It can be discovered at any time by your potential customers; a kind of „never-closed” shop available worldwide. More than 3.9 billion people use the Internet daily and around 90% of them have contacted a company or made an online purchase in the last 12 months. Having no website means losing a lot of potential clients.

Communication with customers: through your website, you can communicate with your potential or current customers; you can post new offers, products, promotions, events, photo or any other type of content. Also, many of the questions and perplexities of your potential customers can be solved very simply; an FAQ (frequently asked questions) section answering the main questions that had come to the past from your clients. Use forms, email and social media like Facebook and Twitter to allow your clients to communicate with you.

Influence: by owning a website there is a chance that thousands and tens of thousands of people will view it; you have the chance to influence people’s decisions and especially to educate them on certain issues. You can express what you think and what you know about certain topics that have to do with your business. This space can become one of the dialogues, a space in which both you and your potential client can express their opinion.

Credibility and business value: it’s hard to convince today and earn credibility in front of people. By building a well-structured website, adding testimonials and providing quality information, you can earn credibility and security for your potential customers. Your online presence through a website increases the perception of the value of your business in the eyes of people. Provide credibility, transparency, and availability to interact with your client potential. Being an expert fosters trust and respect. Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers.

website business value

Digital Marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, etc. will put your business on the spotlight. Print advertising is static, while the web is dynamic. Most people think that if you create a website and upload it online, nothing is left to be done; you have achieved success. But this is a myth that leads people to mediocrity and frustration. If you want to build a successful online presence, what matters most is knowing how to attract visitors, optimizing their first impression about your website, and gaining the ability to get people to act the way you want.

Are you just about to create or redesign your website? Contact us to get it done according to the last word in web development. You want it, we web it.

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